Big shout out to the folks at NWEN for organizing another evening of speed dating fun at this week’s Pub Night.
As the “marketing expert” in the house, I had a chance to meet with a healthcare technology business development consultant and 5 organizations:
- iVice Mobile Apps – “discover your taste for the good life (no website yet!)
- bluLink Solutions – “we help companies operate smarter, better, faster”
- Social27 – “social CRM company”
- Community Capital Development – Veterans Business Outreach Center
- Unicorn Booty – “meet gay-friendly businesses every day”
Here are 3 of the “pearls of wisdom” I gave these folks:
- Differentiate – you must have and be able to clearly articulate your points of differentiation.
- Focus – you can’t aford to go after all SMBs or consumers! Identify your best target market segments and focus on them.
- Co-Market – look for partners that already have the eyeballs/mindshare you aspire to have.
Check these companies out and let me know what you think…