Last week I attended the webinar Live Landing Page Reviews by Point It. They provided a nice checklist of eight items for your landing page, and three core principles. Most of these have been covered in my previous post “8 Ways to Make your Landing Page Convert,” so I’ll cover some of the tidbits that could have slipped by you even if you were attending as well.
The bounce rates of your landing pages are vital to your success because Google can penalize you if they are too high. But how high is too high? Point It says: that depends on the type of keywords you are using. For non-branded, general keywords 65% to 75% is an acceptable range. For branded keywords the range is 15% to 20%.
Another point you might have missed is make your font size larger. Smashing magazine posted a great article on this, “16 Pixels for Body Copy. Anything Less is a Costly Mistake.” My favorite point was this:
“16-pixel text on a screen is about the same size as text printed in a book or magazine; this is accounting for reading distance. Because we read books pretty close — often only a few inches away — they are typically set at about 10 points. If you were to read them at arm’s length, you’d want at least 12 points, which is about the same size as 16 pixels on most screens.”
Your target audience doesn’t have to be older or visually impaired to appreciate you increasing the text size. In fact, if you do increase it, that will force you to edit down your content to get the important points “above the fold.” This helps you achieve another best practice which is make your text short and to the point.
The last tip I have for you is about Google Analytics. Hopefully you already have it, and are aware of the great functionality of Multi-Channel Funnels. Set those up and figure out how your campaigns, banner ads and keywords are effecting your conversions.
What are your helpful tidbits for landing page design?