Monthly Archives: January 2012

Mobile Marketing in the B2B World Part 1 – What is mobile marketing?

Incorporating mobile devices into the marketing mix is an obvious and essential strategy for B2C companies.  We think the same holds in the B2B world.  Here are some interesting statistics that back up that assertion: Enterprise Mobile apps to surpass … Continue reading

Posted in B2B, Campaigns, Marketing, Mobile Web, Product Strategy | Tagged | Leave a comment

Lead nurturing before it had a name

Look at any Blog or site in the B2B marketing space and you’ll find a lot of discussion and buzz about lead nurturing and the marketing automation packages that facilitate it. When I first heard the term lead nurturing it … Continue reading

Posted in B2B, Marketing, Product Marketing | Tagged , | Leave a comment

Doh! Internet Explorer’s 31 CSS file limit

I’m definitely not the first to report this but it bears repeating: Internet Explorer has a limit. A strange limit. The browser refuses to load more than 31 style sheets. Yup, it’s true… as posted here, and here, and here… … Continue reading

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4 best practices for landing pages that convert

I came across a Hubspot article, where they chose five landing pages to illustrate some best practices.  Here’s a summary of what they found: Be consistent – Linking the subject of page headlines, form headlines and call to action buttons … Continue reading

Posted in B2B, B2C, Content Marketing, Landing Pages, Marketing, Product Marketing | Tagged | Leave a comment

Joined at the hip – keywords and content marketing

We’ve written a few Blog posts lately about both the subjects of keyword research and content marketing—two important topics for today’s marketing professional.   What I wanted to emphasize today was how your keywords and your content should be closely connected. … Continue reading

Posted in B2B, Content Marketing, Marketing, Product Marketing, SEO | Tagged , | Leave a comment