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Monthly Archives: January 2012
Mobile Marketing in the B2B World Part 1 – What is mobile marketing?
Incorporating mobile devices into the marketing mix is an obvious and essential strategy for B2C companies. We think the same holds in the B2B world. Here are some interesting statistics that back up that assertion: Enterprise Mobile apps to surpass … Continue reading
Posted in B2B, Campaigns, Marketing, Mobile Web, Product Strategy
Tagged mobile marketing
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Lead nurturing before it had a name
Look at any Blog or site in the B2B marketing space and you’ll find a lot of discussion and buzz about lead nurturing and the marketing automation packages that facilitate it. When I first heard the term lead nurturing it … Continue reading
Posted in B2B, Marketing, Product Marketing
Tagged lead nurturing, marketing automation
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Doh! Internet Explorer’s 31 CSS file limit
I’m definitely not the first to report this but it bears repeating: Internet Explorer has a limit. A strange limit. The browser refuses to load more than 31 style sheets. Yup, it’s true… as posted here, and here, and here… … Continue reading
Posted in Web development
Tagged Chrome, Firebug, Firefox, google, IE9, Internet Explorer, Microsoft, Mozilla
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4 best practices for landing pages that convert
I came across a Hubspot article, where they chose five landing pages to illustrate some best practices. Here’s a summary of what they found: Be consistent – Linking the subject of page headlines, form headlines and call to action buttons … Continue reading
Posted in B2B, B2C, Content Marketing, Landing Pages, Marketing, Product Marketing
Tagged landing page design
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Joined at the hip – keywords and content marketing
We’ve written a few Blog posts lately about both the subjects of keyword research and content marketing—two important topics for today’s marketing professional. What I wanted to emphasize today was how your keywords and your content should be closely connected. … Continue reading
Posted in B2B, Content Marketing, Marketing, Product Marketing, SEO
Tagged keyword research, keywords
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