Monthly Archives: February 2012

Trade Show Marketing Still Alive and Well in B2B

Posted on February 23, 2012 by admin

The Center for Exhibition Industry Research (CEIR) found in a recent survey of nearly 300 B2B marketers that the proportion of their budget allocated to trade shows has maintained a steady course over the last couple of years.  Here’s an … Continue reading →

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Keyword Research: How big is your long tail?

Posted on February 22, 2012 by Annie Eissler

We were working with the SEOMoz Pro tool set recently and doing some research into the latest thinking on how best to approach the long tail of keywords for SEO and paid search.  For those of you not familiar with … Continue reading →

Posted in B2B, B2C, Marketing, SEO, Technology | Tagged | Leave a comment

Mobile Marketing in the B2B World Part 7 – There’s an app for that – Should you invest in one?

Posted on February 15, 2012 by Jeanette Mifsud

According to IDC, the number of mobile apps downloaded will reach 76.9 billion in 2014.  That’s a lot of apps, and according to Localytics, 26% of apps were only used once after being downloaded.  If you’re going to invest in … Continue reading →

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Mobile Marketing in the B2B World Part 6 – Small but powerful – Taking advantage of the unique things mobile devices can do

Posted on February 14, 2012 by Jeanette Mifsud

Most business people these days have their mobile device within 3 feet of them not just during the workday, but also during their ‘off’ hours.  Whether it’s texting, email, mobile search, gaming or entertainment your target audiences are using their … Continue reading →

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Landing Page Conversion: Raise the 2.5% Average

Posted on February 13, 2012 by Kaitlin Powell

I recently attended a webinar Landing Pages 3.0: What’s New, What’s Hot, and What’s Not by ION Interactive. During the presentation, it was mentioned that the average conversion rate has hovered at 2.5% since the 1990s! Now that’s strange to … Continue reading →

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