Category Archives: B2B

Trade Show Marketing Still Alive and Well in B2B

Posted on February 23, 2012 by admin

The Center for Exhibition Industry Research (CEIR) found in a recent survey of nearly 300 B2B marketers that the proportion of their budget allocated to trade shows has maintained a steady course over the last couple of years.  Here’s an … Continue reading →

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Keyword Research: How big is your long tail?

Posted on February 22, 2012 by Annie Eissler

We were working with the SEOMoz Pro tool set recently and doing some research into the latest thinking on how best to approach the long tail of keywords for SEO and paid search.  For those of you not familiar with … Continue reading →

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Mobile Marketing in the B2B World Part 7 – There’s an app for that – Should you invest in one?

Posted on February 15, 2012 by Jeanette Mifsud

According to IDC, the number of mobile apps downloaded will reach 76.9 billion in 2014.  That’s a lot of apps, and according to Localytics, 26% of apps were only used once after being downloaded.  If you’re going to invest in … Continue reading →

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Mobile Marketing in the B2B World Part 6 – Small but powerful – Taking advantage of the unique things mobile devices can do

Posted on February 14, 2012 by Jeanette Mifsud

Most business people these days have their mobile device within 3 feet of them not just during the workday, but also during their ‘off’ hours.  Whether it’s texting, email, mobile search, gaming or entertainment your target audiences are using their … Continue reading →

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Mobile Marketing in the B2B World Part 5 – the landscape of mobile advertising

Posted on February 10, 2012 by Jeanette Mifsud

An online survey of 501 U.S. marketers conducted by AT&T Inc. in September 2011 found that 88% plan to increase their mobile marketing programs this year.  40% of respondents plan to engage in display or banner advertising. While it’s very … Continue reading →

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