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Category Archives: Email Marketing
6 (+ 2 bonus) Tips for Making the Most of Your Retail Email Marketing Program
I just ran across the “Max Out your Retail Email Campaign” marketing guide from Lyris (based on an audit of 75+ top online retailers) and thought I’d share 6 of their tips for retail email marketing programs as they are … Continue reading
Posted in B2C, Campaigns, Email Marketing, Marketing, Promotions, Social Media, e-commerce
Tagged Lyris
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Mobile Marketing in the B2B World Part 3 – Catering to the ‘small screen’ – Design tips for email
In part 1 of this series we discovered that almost half of B2B ‘c-suite’ and almost 40% of ‘non c-suite’ executives are already using their smartphone or tablet to research and buy solutions. If you’re like most B2B companies these … Continue reading
Posted in B2B, Content Marketing, Email Marketing, Marketing, Mobile Web
Tagged email marketing, mobile email, mobile marketing
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