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Category Archives: Marketing
Keyword Research: How big is your long tail?
We were working with the SEOMoz Pro tool set recently and doing some research into the latest thinking on how best to approach the long tail of keywords for SEO and paid search. For those of you not familiar with … Continue reading
Mobile Marketing in the B2B World Part 7 – There’s an app for that – Should you invest in one?
According to IDC, the number of mobile apps downloaded will reach 76.9 billion in 2014. That’s a lot of apps, and according to Localytics, 26% of apps were only used once after being downloaded. If you’re going to invest in … Continue reading
Mobile Marketing in the B2B World Part 6 – Small but powerful – Taking advantage of the unique things mobile devices can do
Most business people these days have their mobile device within 3 feet of them not just during the workday, but also during their ‘off’ hours. Whether it’s texting, email, mobile search, gaming or entertainment your target audiences are using their … Continue reading
Mobile Marketing in the B2B World Part 5 – the landscape of mobile advertising
An online survey of 501 U.S. marketers conducted by AT&T Inc. in September 2011 found that 88% plan to increase their mobile marketing programs this year. 40% of respondents plan to engage in display or banner advertising. While it’s very … Continue reading
Posted in Advertising, B2B, Campaigns, Marketing, Mobile Web
Tagged mobile advertising, mobile marketing
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Mobile marketing in the B2B World Part 4 – Catering to the ‘small screen’ – Design tips for Web sites and multimedia content
In our most recent post we shared some design tips for making your emails digestible on mobile devices. Now let’s take a look at what you can do with your Web sites and other content. Existing Web sites Chances are … Continue reading
Posted in B2B, Landing Pages, Marketing, Mobile Web, Web design
Tagged mobile marketing, responsive design
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