Category Archives: Marketing

Infographics Critique: Do This, Not That

Infographics are everywhere right now. Some are funny, some are genuinely interesting and some that are just plain awful. You know it when you see it, that infographic that you spend ten minutes just trying to puzzle out before you … Continue reading

Posted in Content Marketing, General Complaints, Graphic design, Infographic, Marketing, Online Media | Tagged , , , , , | Leave a comment

Trade Show Marketing Still Alive and Well in B2B

The Center for Exhibition Industry Research (CEIR) found in a recent survey of nearly 300 B2B marketers that the proportion of their budget allocated to trade shows has maintained a steady course over the last couple of years.  Here’s an … Continue reading

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Keyword Research: How big is your long tail?

We were working with the SEOMoz Pro tool set recently and doing some research into the latest thinking on how best to approach the long tail of keywords for SEO and paid search.  For those of you not familiar with … Continue reading

Posted in B2B, B2C, Marketing, SEO, Technology | Tagged | Leave a comment

Mobile Marketing in the B2B World Part 7 – There’s an app for that – Should you invest in one?

According to IDC, the number of mobile apps downloaded will reach 76.9 billion in 2014.  That’s a lot of apps, and according to Localytics, 26% of apps were only used once after being downloaded.  If you’re going to invest in … Continue reading

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Mobile Marketing in the B2B World Part 6 – Small but powerful – Taking advantage of the unique things mobile devices can do

Most business people these days have their mobile device within 3 feet of them not just during the workday, but also during their ‘off’ hours.  Whether it’s texting, email, mobile search, gaming or entertainment your target audiences are using their … Continue reading

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