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Category Archives: Product Marketing
Mobile Marketing in the B2B World Part 2 – Response on the go
Your target audience is responding to your campaigns using their mobile device. Take a look at your Web analytics report or email marketing analysis to see how many and what devices they’re using. In this part of our series on … Continue reading
Posted in Campaigns, Marketing, Mobile Web, Product Marketing
Tagged mobile marketing, QR Codes, text messaging
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Lead nurturing before it had a name
Look at any Blog or site in the B2B marketing space and you’ll find a lot of discussion and buzz about lead nurturing and the marketing automation packages that facilitate it. When I first heard the term lead nurturing it … Continue reading
Posted in B2B, Marketing, Product Marketing
Tagged lead nurturing, marketing automation
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4 best practices for landing pages that convert
I came across a Hubspot article, where they chose five landing pages to illustrate some best practices. Here’s a summary of what they found: Be consistent – Linking the subject of page headlines, form headlines and call to action buttons … Continue reading
Posted in B2B, B2C, Content Marketing, Landing Pages, Marketing, Product Marketing
Tagged landing page design
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Joined at the hip – keywords and content marketing
We’ve written a few Blog posts lately about both the subjects of keyword research and content marketing—two important topics for today’s marketing professional. What I wanted to emphasize today was how your keywords and your content should be closely connected. … Continue reading
Posted in B2B, Content Marketing, Marketing, Product Marketing, SEO
Tagged keyword research, keywords
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What is content marketing and why should we do it?
The world has changed for B2B marketers. Gone are the days where we as marketers controlled who got what message and when. Today our prospective buyers use the Internet to get information from peers, associations, media and other third parties—think … Continue reading
Posted in B2B, Content Marketing, Marketing, Product Marketing
Tagged B2B marketing, content marketing guide
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