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Category Archives: Product Marketing
What is content marketing and why should we do it?
The world has changed for B2B marketers. Gone are the days where we as marketers controlled who got what message and when. Today our prospective buyers use the Internet to get information from peers, associations, media and other third parties—think … Continue reading
Posted in B2B, Content Marketing, Marketing, Product Marketing
Tagged B2B marketing, content marketing guide
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Focus on the benefits!
Way back in my marketing career I had the pleasure of working with Jim Simpson, who was then the CEO of Wall Data. Jim was a tough Scotsman and a brilliant business man, so when he spoke you listened. Jim … Continue reading
Posted in B2B, Marketing, Product Marketing
Tagged copywriting, messaging, Wall Data
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