Go To Market Homework – Assignment 6 - Make Your Sales Projections

This assignment builds on the knowledge you’ve been collecting so far. Make sure you include the following:

a. Average revenue / sale

b. Margin – what you’re left with after cost of sales

c. Average cost to acquire new customers

d. Market share expectations for the first 2-3 years

Extra credit will be given to students that make realistic projections...and get their Excel spreadsheet to print out nicely with gridlines.

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