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This assignment builds on the knowledge you’ve been collecting so far. Make sure you include the following:
a. Average revenue / sale
b. Margin – what you’re left with after cost of sales
c. Average cost to acquire new customers
d. Market share expectations for the first 2-3 years
Extra credit will be given to students that make realistic projections...and get their Excel spreadsheet to print out nicely with gridlines.
In this assignment you’ll draw a map of the ecosystem in which your product will play. Clue - your target audience should be at the center of your map.
Be sure to include the following in your map:
a. Influencers
b. Sources of information
c. Purchase channels
d. Competitive products
Oh yes, extra credit will be given for the best use of PowerPoint Smart Art Graphics.
This assignment requires you to find out all you can about your top 5 competitors. Extra credit will be given to those students who collect the most information. Be sure to include the following points in your paper:
a. SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
b. Examples of messaging and collateral
c. Channels and partnerships
This is a critical part of the homework for your Go To Market course. Extra credit will be given to students that create personas for their target audiences. Make sure you cover the following points:
B2B Students:
a. Pertinent industry verticals
b. Company size
c. Job titles
d. Job level
e. Geography
B2C Students:
a. Age
b. Sex
c. Marital status
d. Profession
e. Geography
f. Education
g. Household income