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Tag Archives: B2B
LinkedIn by the numbers
LinkedIn is without a doubt the most valuable social network for B2B marketers, confirmed by a recent poll we ran where LinkedIn received 65% of the votes cast for the most important social media tool for B2B marketing (vs Twitter, … Continue reading
Posted in B2B, Marketing, Social Media
Tagged B2B, linkedin, marketing, social media, social networking
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Nuggets of B2B marketing wisdom
I recently was sent a copy of Marketing Sherpa’s 2011 Wisdom report, and thought I’d share some of the nuggets that resonated with my experiences in the marketing trenches of late here at Mixtur. Strategy first & don’t invest in … Continue reading
Posted in B2B, Marketing
Tagged B2B, inbound marketing, marketing, marketing strategy, SEO
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B2B content marketing key facts
Using content to engage prospects and customers is becoming increasingly important for both B2B and B2C organizations. Here are some interesting facts about content marketing from a benchmark report I discovered on the Content Marketing Institute’s Web site. These results … Continue reading
This just in…"The Definitive Guide to B2B Social Media" from Marketo
Marketo’s latest “definitive guide” covers social media from the B2B marketers perspective and is a good read for the beginner. Being a checkbox kind of gal, I particularly like the checklists and worksheets: Is your company ready for social media … Continue reading
Tagged B2B, Marketo, social media
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Go To Market Homework – Assignment 3 – Describe your Target Customer
This is a critical part of the homework for your Go To Market course. Extra credit will be given to students that create personas for their target audiences. Make sure you cover the following points: B2B Students: a. Pertinent … Continue reading
Tagged B2B, B2C, go to market, marketing, persona, target audience
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