This is a critical part of the homework for your Go To Market course. Extra credit will be given to students that create personas for their target audiences. Make sure you cover the following points:
B2B Students:
a. Pertinent industry verticals
b. Company size
c. Job titles
d. Job level
e. Geography
B2C Students:
a. Age
b. Sex
c. Marital status
d. Profession
e. Geography
f. Education
g. Household income
