Tag Archives: go to market

How sustainable is the Groupon model?

Posted on February 21, 2011 by Mark Eissler

Just because you’re big and successful it doesn’t mean you can’t (won’t) screw up in some sort of silly way or another. In fact, you could assume everyone from arch competitors to jealous mavericks are gunning for you to fail. … Continue reading →

Posted in Promotions, Retail, e-commerce | Tagged , , , | 2 Comments

Phase 1 Product Microsite for Paladin SMARTGov Launched!

Posted on January 20, 2011 by Annie Eissler

We’ve been having a blast over the last year working with Poulsbo, WA-based Paladin Data Systems, a software development company that serves city and county agencies, military and government organizations, the natural resource community, and commercial entities. Paladin came to … Continue reading →

Posted in B2B, Graphic design, Icons, Identity System, Seattle, Startups, Technology | Tagged , , , , , , , | Leave a comment

As if 50 Awesome Hubspot Graphics Were Not Enough – Get 101!

Posted on December 17, 2010 by Annie Eissler

This is a quick update to my post on May 2nd regarding 50 awesome marketing charts and graphs from Hubspot. Hubspot has updated the Powerpoint preso to include 101 marketing charts and graphs based on their own research and data … Continue reading →

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Mixtur’s marketing tips for startups

Posted on December 6, 2010 by Jeanette Mifsud

Here at Mixtur we get the opportunity to work with a lot of startups, especially ones in the tech sector. Sometimes the entrepreneur behind the company is an experienced marketer, but often they are really smart developers, experts in a … Continue reading →

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Go To Market Homework – Assignment 6 – Make Your Sales Projections

Posted on February 16, 2010 by Jeanette Mifsud

This assignment builds on the knowledge you’ve been collecting so far. Make sure you include the following: a. Average revenue / sale b. Margin – what you’re left with after cost of sales c. Average cost to acquire new customers … Continue reading →

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