Tag Archives: keywords

Content Marketing: It is not just about white papers!

Posted on April 3, 2012 by Annie Eissler

The marketing world is abuzz these days with the concept of content marketing. Many of our clients hear the term and immediately say “so I need to write more white papers?” They are always happy to to learn that it … Continue reading →

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Joined at the hip – keywords and content marketing

Posted on January 23, 2012 by Jeanette Mifsud

We’ve written a few Blog posts lately about both the subjects of keyword research and content marketing—two important topics for today’s marketing professional.   What I wanted to emphasize today was how your keywords and your content should be closely connected. … Continue reading →

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A helpful tip for more effective SEO keyword research

Posted on December 27, 2011 by Jeanette Mifsud

I’m just wrapping up an SEO keyword research project and wanted to let you know about the great tool that SEOMoz has to determine keyword difficulty. I used the Google Adwords tool to generate a list of relevant keywords and … Continue reading →

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Don’t forget the ‘M’ in SEM!

Posted on November 9, 2009 by Jeanette Mifsud

There is a lot to think about when launching and managing a B2B Search Engine Marketing campaign−keyword selection, bid management, CPC, conversaion rates, match type, ad creative, tracking. It’s easy to get caught up in the mechanics and forget that … Continue reading →

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