-
Recent Posts
Recent Comments
- Kaitlin Powell on You Aren’t Choosing the Right Typeface
- Matthew Vargas on You Aren’t Choosing the Right Typeface
- Christopher Ryan on LinkedIn by the numbers
- Annie Eissler on LinkedIn Invites: Seriously, am I really your “Friend”?
- Annie Eissler on LinkedIn Invites: Seriously, am I really your “Friend”?
Archives
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
Categories
- Advertising
- B2B
- B2C
- B2G
- Brewery
- Business Development
- Business Planning
- Campaigns
- Collateral
- Content Marketing
- e-commerce
- Entertainment
- Event
- Event support
- Food & Beverage
- General Complaints
- General Fluff
- Google +
- Graphic design
- Icons
- Identity System
- Landing Pages
- Legal
- Marketing
- Mobile Web
- Non-Profit
- Online Media
- Packaging
- Product Marketing
- Product Strategy
- Promotions
- Restaurant
- Retail
- SaaS
- San Francisco
- Seattle
- SEO
- Social Media
- Social Media Blunders
- Social Selling
- Startups
- Sunday Wrap-Up
- Technology
- The fragile 'net
- Uncategorized
- Web 2.0
- Web design
- Web development
Meta
Tag Archives: landing pages
Helpful Tidbits from “Live Landing Page Reviews” Webinar
Last week I attended the webinar Live Landing Page Reviews by Point It. They provided a nice checklist of eight items for your landing page, and three core principles. Most of these have been covered in my previous post “8 … Continue reading
Posted in B2B, Campaigns, Content Marketing, Landing Pages, Marketing, SEO, Web design
Tagged google, Google Funnels, landing pages
Leave a comment
8 Ways to Make your Landing Page Convert
Landing pages are easy to do but hard to do well. You have only a few seconds to catch the viewer’s attention, and close the deal. If you need to improve an existing page, or want to start your campaign … Continue reading
Posted in Campaigns, Graphic design, Marketing, Web design
Tagged direct response campaigns, landing pages, marketing
Leave a comment
Don’t forget the ‘M’ in SEM!
There is a lot to think about when launching and managing a B2B Search Engine Marketing campaign−keyword selection, bid management, CPC, conversaion rates, match type, ad creative, tracking. It’s easy to get caught up in the mechanics and forget that … Continue reading