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Tag Archives: lead nurturing
Lead nurturing before it had a name
Look at any Blog or site in the B2B marketing space and you’ll find a lot of discussion and buzz about lead nurturing and the marketing automation packages that facilitate it. When I first heard the term lead nurturing it … Continue reading
Posted in B2B, Marketing, Product Marketing
Tagged lead nurturing, marketing automation
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Lead Nurturing still requires the human touch
If you’re in sales or marketing, or have anything to do with the process of getting someone to buy something, you’ve probably heard about lead nurturing. Although there’s been a lot of buzz around this term in the last couple … Continue reading