Tag Archives: marketing

LinkedIn by the numbers

LinkedIn is without a doubt the most valuable social network for B2B marketers, confirmed by a recent poll we ran where LinkedIn received 65% of the votes cast for the most important social media tool for B2B marketing (vs Twitter, … Continue reading

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Nuggets of B2B marketing wisdom

I recently was sent a copy of Marketing Sherpa’s 2011 Wisdom report, and thought I’d share some of the nuggets that resonated with my experiences in the marketing trenches of late here at Mixtur. Strategy first & don’t invest in … Continue reading

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B2B content marketing key facts

Using content to engage prospects and customers is becoming increasingly important for both B2B and B2C organizations.  Here are some interesting facts about content marketing from a benchmark report I discovered on the Content Marketing Institute’s Web site. These results … Continue reading

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8 Ways to Make your Landing Page Convert

Landing pages are easy to do but hard to do well. You have only a few seconds to catch the viewer’s attention, and close the deal. If you need to improve an existing page, or want to start your campaign … Continue reading

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What do space food, dancing goats and a Mission to Mars have in common? A targeted account program for Steyer Associates!

We are just wrapping up a targeted account campaign for our client Steyer Associates. As mentioned in a previous blog posting, Steyer wanted to jump start awareness of their technical communications project staffing services as they look to expand their … Continue reading

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