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Tag Archives: marketing
Tips for Making Great Content
Whether your content is a best practices white paper or a product demo, you should strive to make your content relevant, useful and of high quality. When you are creating content for the awareness phase of the sales cycle you … Continue reading
Posted in B2B, Campaigns, Content Marketing, Marketing
Tagged content marketing, lead capture, marketing
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Infographics Critique: Do This, Not That
Infographics are everywhere right now. Some are funny, some are genuinely interesting and some that are just plain awful. You know it when you see it, that infographic that you spend ten minutes just trying to puzzle out before you … Continue reading
LinkedIn by the numbers
LinkedIn is without a doubt the most valuable social network for B2B marketers, confirmed by a recent poll we ran where LinkedIn received 65% of the votes cast for the most important social media tool for B2B marketing (vs Twitter, … Continue reading
Posted in B2B, Marketing, Social Media
Tagged B2B, linkedin, marketing, social media, social networking
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Nuggets of B2B marketing wisdom
I recently was sent a copy of Marketing Sherpa’s 2011 Wisdom report, and thought I’d share some of the nuggets that resonated with my experiences in the marketing trenches of late here at Mixtur. Strategy first & don’t invest in … Continue reading
Posted in B2B, Marketing
Tagged B2B, inbound marketing, marketing, marketing strategy, SEO
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B2B content marketing key facts
Using content to engage prospects and customers is becoming increasingly important for both B2B and B2C organizations. Here are some interesting facts about content marketing from a benchmark report I discovered on the Content Marketing Institute’s Web site. These results … Continue reading