Big shout out to the folks at NWEN for organizing another evening of speed dating fun at this week's Pub Night.
As the "marketing expert" in the house, I had a chance to meet with a healthcare technology business development consultant and 5 organizations:
Here are 3 of the "pearls of wisdom" I gave these folks:
- Differentiate - you must have and be able to clearly articulate your points of differentiation.
- Focus - you can't aford to go after all SMBs or consumers! Identify your best target market segments and focus on them.
- Co-Market - look for partners that already have the eyeballs/mindshare you aspire to have.
Check these companies out and let me know what you think...
I arrived in time to catch the 6:20 am Bainbridge to Seattle ferry but it was cancelled. Tried to get on the 7:05 but my car battery died. Finally caught the 8:45 am (which left after 9 am!) and arrived at Summit Law Group at 10:00 am (for a workshop that started at 8:00 am!).
Thanks to everyone that attended this morning's government sales and marketing workshop. I hope you all walked away with useful information and some good contacts.
Thanks to Summit Law Group for letting us use their beautiful space in downtown Seattle, and to Onvia for sponsoring and speaking.
Super duper thanks to my co-host Mike Lisagor of Celerity Works for sharing his government business strategy and sales wisdom, and for making the best of it all today!
10 things you may want to know about Mike Lisagor and what he will cover at our June 9th Government Sales & Marketing workshop! Mike:
- ...has helped over 65 government contractors grow their business.
- ...has coached over 250 government contractor executives and managers.
- ...co-founded the WTIA business-to-government special interest group.
- ...co-founded the annual government PM summit.
- ...co-administered the annual top Federal CIO challenges and technologies for 13 years.
- ...will share a streamlined, action oriented strategic planning process.
- ...will talk about a rigorous decision making process to ensure focus of resources on highest probability business.
- ...will explain how to develop well established, carefully thought out strategic teaming relationships.
- ...will share the business development, capture and proposal process used by the most successful government contractors.
- ...will share how to identify and qualify strategic opportunities.
Learn more about the workshop!
For all of our Seattle-area friends and colleagues interested in getting into or accelerating business with the Government, this is a workshop not to be missed. Presented by Mixtur and Mike Lisagor of Celerity Works, the June 9th workshop will cover:
Business Development
- Streamlined business growth strategy
- Wise pursuit and bid decision process
- Successful teaming relationships
Marketing
- Government vs commercial marketing
- Government go-to-market planning process
- Positioning and messaging for the Government
What you will take-away:
- Valuable lessons learned from the mistakes of over 60 government contractors.
- The five most common myths about doing business with the Government.
- Practical, proven government marketing solutions.
Learn more and register today!
Oh yes...thanks again to sponsors Onvia and Summit Law Group!!
We are putting on a June 9th workshop with Michael Lisagor of Celerity Works to help Seattle-area businesses get into or accelerate government sales and marketing!
Details to come next week.
We are excited that Onvia has signed on to sponsor the workshop.
Our friends at Summit Law Group are hosting the event at their lovely downtown Seattle offices.
Stay tuned!
