-
Recent Posts
Recent Comments
- Kaitlin Powell on You Aren’t Choosing the Right Typeface
- Matthew Vargas on You Aren’t Choosing the Right Typeface
- Christopher Ryan on LinkedIn by the numbers
- Annie Eissler on LinkedIn Invites: Seriously, am I really your “Friend”?
- Annie Eissler on LinkedIn Invites: Seriously, am I really your “Friend”?
Archives
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
Categories
- Advertising
- B2B
- B2C
- B2G
- Brewery
- Business Development
- Business Planning
- Campaigns
- Collateral
- Content Marketing
- e-commerce
- Entertainment
- Event
- Event support
- Food & Beverage
- General Complaints
- General Fluff
- Google +
- Graphic design
- Icons
- Identity System
- Landing Pages
- Legal
- Marketing
- Mobile Web
- Non-Profit
- Online Media
- Packaging
- Product Marketing
- Product Strategy
- Promotions
- Restaurant
- Retail
- SaaS
- San Francisco
- Seattle
- SEO
- Social Media
- Social Media Blunders
- Social Selling
- Startups
- Sunday Wrap-Up
- Technology
- The fragile 'net
- Uncategorized
- Web 2.0
- Web design
- Web development
Meta
Tag Archives: Marketing Tactics
How sustainable is the Groupon model?
Just because you’re big and successful it doesn’t mean you can’t (won’t) screw up in some sort of silly way or another. In fact, you could assume everyone from arch competitors to jealous mavericks are gunning for you to fail. … Continue reading
Posted in Promotions, Retail, e-commerce
Tagged Business Model, go to market, Groupon, Marketing Tactics
2 Comments
Marketing Plan? Yes you really need one!
Most people wouldn’t embark on a long road trip without some pre-trip planning and a map to guide them. Executing random marketing tactics without a plan is just like setting off on that journey without a map. You’ll experience a … Continue reading
What is a Persona and why would you need one?
Great marketing depends on having a clear picture of your target audience−understanding their motivations, needs, preferences, how they communicate and where they get their information. Creating a persona, or personas, that represent your target audience is a great way to … Continue reading
The Importance of Online Demos
Used to be that in order to gain a better understanding of a certain software package or hardware solution, a harried IT manager would have to contact a salesperson and start that whole sales process thing in order to get … Continue reading
Tagged Marketing Tactics
Leave a comment