Tag Archives: marketing

Government Sales & Marketing Workshop in Seattle – June 9th (Hold the Date)

We are putting on a June 9th workshop with Michael Lisagor of Celerity Works to help Seattle-area businesses get into or accelerate government sales and marketing! Details to come next week. We are excited that Onvia has signed on to … Continue reading

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Free marketing & branding advice from Mixtur: NWEN’s @ eDate on May 11th

Thanks to the Northwest Entrepreneur Network (NWEN), local entrepreneurs will get yet another chance at expert marketing and branding advice from me…and Mixtur’s resident B2B product marketing and online marketing guru Jeanette Mifsud…at: eDate: Where Entrepreneurs and Experts Meet May … Continue reading

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Speed Dating with Mixtur: NWEN Style

Looking for free expert marketing advice? Sign up for one of nine (9) five-minute “speed dating” slots with me at NWEN’s March 10th Pub Night! Date: Wednesday, March 10, 2010 Location: Spit Fire Grill Seattle, 2219 4th Avenue Seattle, WA … Continue reading

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Go To Market Homework – Assignment 6 – Make Your Sales Projections

This assignment builds on the knowledge you’ve been collecting so far. Make sure you include the following: a. Average revenue / sale b. Margin – what you’re left with after cost of sales c. Average cost to acquire new customers … Continue reading

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Go To Market Homework – Assignment 5 – Map Out Your Ecosystem

In this assignment you’ll draw a map of the ecosystem in which your product will play. Clue – your target audience should be at the center of your map. Be sure to include the following in your map: a. Influencers … Continue reading

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