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Tag Archives: marketing
Go To Market Homework – Assignment 6 – Make Your Sales Projections
This assignment builds on the knowledge you’ve been collecting so far. Make sure you include the following: a. Average revenue / sale b. Margin – what you’re left with after cost of sales c. Average cost to acquire new customers … Continue reading
Go To Market Homework – Assignment 5 – Map Out Your Ecosystem
In this assignment you’ll draw a map of the ecosystem in which your product will play. Clue – your target audience should be at the center of your map. Be sure to include the following in your map: a. Influencers … Continue reading
Tagged go to market, marketing
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Go To Market Homework – Assignment 4 – Know Your Competition
This assignment requires you to find out all you can about your top 5 competitors. Extra credit will be given to those students who collect the most information. Be sure to include the following points in your paper: a. SWOT … Continue reading
Tagged collateral, competition, go to market, marketing, messaging, SWOT
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Go To Market Homework – Assignment 3 – Describe your Target Customer
This is a critical part of the homework for your Go To Market course. Extra credit will be given to students that create personas for their target audiences. Make sure you cover the following points: B2B Students: a. Pertinent … Continue reading
Tagged B2B, B2C, go to market, marketing, persona, target audience
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Go To Market Homework – Assignment 2 – Size up the Opportunity
You need to complete this exercise whether you’re looking at one possible market or trying to prioritize when and if to go after several markets. NOTE: Extra credit will be given to those students who answer all the parts of … Continue reading
Tagged go to market, marketing, pricing
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