Marketo's latest "definitive guide" covers social media from the B2B marketers perspective and is a good read for the beginner.
Being a checkbox kind of gal, I particularly like the checklists and worksheets:
- Is your company ready for social media (page 12)
- Social media tactics and metrics (page 14)
- Pitfalls to avoid in social media marketing (page 34)
Pay particular attention to Part Five: The ROI of Social Media.
Let me know what you think.
Do you have a B2B social media success story to tell?
