Tag Archives: messaging

Focus on the benefits!

Posted on December 15, 2011 by Jeanette Mifsud

Way back in my marketing career I had the pleasure of working with Jim Simpson, who was then the CEO of Wall Data.  Jim was a tough Scotsman and a brilliant business man, so when he spoke you listened.  Jim … Continue reading →

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Phase 1 Product Microsite for Paladin SMARTGov Launched!

Posted on January 20, 2011 by Annie Eissler

We’ve been having a blast over the last year working with Poulsbo, WA-based Paladin Data Systems, a software development company that serves city and county agencies, military and government organizations, the natural resource community, and commercial entities. Paladin came to … Continue reading →

Posted in B2B, Graphic design, Icons, Identity System, Seattle, Startups, Technology | Tagged , , , , , , , | Leave a comment

Go To Market Homework – Assignment 4 – Know Your Competition

Posted on February 8, 2010 by Jeanette Mifsud

This assignment requires you to find out all you can about your top 5 competitors. Extra credit will be given to those students who collect the most information. Be sure to include the following points in your paper: a. SWOT … Continue reading →

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What is a Persona and why would you need one?

Posted on November 15, 2009 by Jeanette Mifsud

Great marketing depends on having a clear picture of your target audience−understanding their motivations, needs, preferences, how they communicate and where they get their information. Creating a persona, or personas, that represent your target audience is a great way to … Continue reading →

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Why do you need a messaging document?

Posted on November 10, 2009 by Jeanette Mifsud

We often get client requests to create a certain piece of collateral for them−a product datasheet, company overview, sales guide, or Web copy. We always ask if they have a messaging document that we can work from. The answer is … Continue reading →

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