It is hard these days for me to get up early enough to make it from Bainbridge Island to Bellevue on a Friday morning for NWEN events. Hey, it is summer...and we are super busy here at Mixtur!
But...I see that our good friends at IntheWorks are lined up to participate in NWEN Idol on August 13th. Ive just signed up and will be there bright and early to cheer them on.
Check out what Scott, Todd, Sean and the IntheWorks team are doing in the marine emission controls space with the AquaCat...very cool (and important and good for the planet!) stuff.
Hope to see to there!
Big shout out to the folks at NWEN for organizing another evening of speed dating fun at this week's Pub Night.
As the "marketing expert" in the house, I had a chance to meet with a healthcare technology business development consultant and 5 organizations:
Here are 3 of the "pearls of wisdom" I gave these folks:
- Differentiate - you must have and be able to clearly articulate your points of differentiation.
- Focus - you can't aford to go after all SMBs or consumers! Identify your best target market segments and focus on them.
- Co-Market - look for partners that already have the eyeballs/mindshare you aspire to have.
Check these companies out and let me know what you think...
Here are some of the events we are attending this month:
May 5: NWEN Pub Night featuring Celebrity Judge: Bill Bryant, Draper Fisher Jurvetson (we are sponsors!)
May 11: NWEN eDate: Where Entrepreneurs and Experts Meet (attend and get free marketing & branding advice from us!)
May 14: NWEN Breakfast Buzz: Succeeding Againts Stereotypes
May 17: Technology Alliance: State of Technology Luncheon featuring Clayton Christensen
May 19: Seattle 2.0 Awards 2010 (have you voted yet?)
Contact me if you'd like to connect at one of these events...or if you know of an event we shouldn't miss!
Thanks to the Northwest Entrepreneur Network (NWEN), local entrepreneurs will get yet another chance at expert marketing and branding advice from me...and Mixtur's resident B2B product marketing and online marketing guru Jeanette Mifsud...at:
eDate: Where Entrepreneurs and Experts Meet
May 11, 2010 - 5:30 to 8:00 pm
Palace Ballroom, 2030 5th Avenue Seattle, WA 98121
The event features entrepreneurs and 36 experts in:
• Venture capital
• Technology
• Marketing/Sales/Branding
• Legal
• Finance
• Team/Human Resources
Each participating entrepreneur picks two ten minute "speed dating" slots to get free advice on their most burning questions and challenges.
Register soon as space is limited...and the cost is incredibly low ($5 !!)
Looking for free expert marketing advice?
Sign up for one of nine (9) five-minute "speed dating" slots with me at NWEN's March 10th Pub Night!
Date: Wednesday, March 10, 2010
Location: Spit Fire Grill Seattle, 2219 4th Avenue Seattle, WA 98121-2058
Time: 5:30pm - 7:30pm
Speed dating slots will also be available to meet with experts on team building, legal, revenue modeling, and your elevator pitch.
Sign up today before all of the slots are taken!
