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Tag Archives: persona
Go To Market Homework – Assignment 3 – Describe your Target Customer
This is a critical part of the homework for your Go To Market course. Extra credit will be given to students that create personas for their target audiences. Make sure you cover the following points: B2B Students: a. Pertinent … Continue reading
Tagged B2B, B2C, go to market, marketing, persona, target audience
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What is a Persona and why would you need one?
Great marketing depends on having a clear picture of your target audience−understanding their motivations, needs, preferences, how they communicate and where they get their information. Creating a persona, or personas, that represent your target audience is a great way to … Continue reading