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Tag Archives: search engine marketing
Marketing Plan? Yes you really need one!
Most people wouldn’t embark on a long road trip without some pre-trip planning and a map to guide them. Executing random marketing tactics without a plan is just like setting off on that journey without a map. You’ll experience a … Continue reading
Don’t forget the ‘M’ in SEM!
There is a lot to think about when launching and managing a B2B Search Engine Marketing campaign−keyword selection, bid management, CPC, conversaion rates, match type, ad creative, tracking. It’s easy to get caught up in the mechanics and forget that … Continue reading