Tag Archives: social media

5 Resources to Kick Start Your Team’s Social Selling Efforts

There is more and more buzz these days about social selling (i.e., leveraging social media conversations to identify and engage with potential prospects). Here are 5 resources I’ve run across to help you understand what social selling is all about…and … Continue reading

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Put down your megaphone!

I love the recent Blog post from Seth Godin about the danger of misusing the ubiquitous social media channels that are now available to marketers. It’s really tempting to get out the megaphone and start blasting your messages across platforms, … Continue reading

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LinkedIn by the numbers

LinkedIn is without a doubt the most valuable social network for B2B marketers, confirmed by a recent poll we ran where LinkedIn received 65% of the votes cast for the most important social media tool for B2B marketing (vs Twitter, … Continue reading

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B2B content marketing key facts

Using content to engage prospects and customers is becoming increasingly important for both B2B and B2C organizations.  Here are some interesting facts about content marketing from a benchmark report I discovered on the Content Marketing Institute’s Web site. These results … Continue reading

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Community Forums: Don’t do it

There’s this idea, especially among tech companies, that they can do a good deed for their customers by offering “community forums.” These are public forums that are typically labeled as a place for a company’s customers to help each other … Continue reading

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