Posts tagged with "social media"

This just in..."The Definitive Guide to B2B Social Media" from Marketo

Marketo's latest "definitive guide" covers social media from the B2B marketers perspective and is a good read for the beginner.

Being a checkbox kind of gal, I particularly like the checklists and worksheets:

  • Is your company ready for social media (page 12)
  • Social media tactics and metrics (page 14)
  • Pitfalls to avoid in social media marketing (page 34)

Pay particular attention to Part Five: The ROI of Social Media.

Download it today.

Let me know what you think.

Do you have a B2B social media success story to tell?

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Social Media & Government Contractors - Say What!?

I've been invited to talk with the NCMA West Sound Chapter this evening on social media and the government market at their monthly dinner meeting.

My research so far has shown that government, industry organizations and publications are more active in social media than government contractors, a group that is not known in general for its marketing prowess. (Oh, did I really just say that?)

Got a good example of a government contractor leveraging social media to grow its business, communicate with customers or deliver services. Post it here!

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Now Tweet This. Find out why government contractors should care about social media.

Calling all West Sound Government Contractors to the January 7th West Sound NCMA Chapter Meeting!

Wondering what the friend, follow, tweet this social media business is all about? Join Mixtur and the West Sound NCMA Chapter for this introduction to some of the social media tools that are being used by your federal government customers and the govcon community at large.

During this meeting you will:

  • See examples of how Twitter, Facebook and LinkedIn are being used in the government contracting arena to communicate, exchange information, and build coalitions and relationships.
  • Walk away with a checklist of things you and your company should consider when planning the social media component of your marketing plan.

Register Now!

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